Posted on January 9, 2024
Short abstract
We worked with Gloucestershire Local Maternity and Neonatal System (LMNS) to support their implementation of Anya, a smartphone parenting and breastfeeding app to help support new mothers and hopefully increase breastfeeding rates in their local communities. As part of a real-world evaluation, a survey was conducted amongst NHS maternity staff to understand their views and surface any concerns in order to inform the rollout.
- 81 staff responded to the survey.
- 86% felt confident or very confident using mobile apps at work.
- 53% were wary of introducing a commercial app.
- 65% were positive about introducing the Anya app to women.
- Almost 50% felt it would be at least somewhat easy to introduce the app.
The findings were used to produce recommendations and mitigations to support the implementation of Anya into the healthcare system.
Citation
Newton BJ, Downing P and Riley G. Preparing to implement a breastfeeding app: A survey of maternity staff views and beliefs on smartphone use to support breastfeeding. Bristol, UK: Health Innovation West of England; 2024 Jan 09; 1-38.
Read the full survey findings here.
