How one HealthTech company gained ICS-wide success

Tuesday 23 January 2024, 11am - 12pm
Location: Online
Organised by: ABHI Health Tech for Life

Event summary

Join this webinar to learn how one ABHI member company has achieved success with its technology, including a first of its kind ICS-wide contract, and substantial interest from across the NHS.

Expect to learn:

  • How a technology responded to an urgent unmet need, delivered impact and gained the attention of decision makers.
  • How different components of marketing, business and research strategies fuelled success in an ICS-wide contract, and widespread national interest.
  • How to effectively utilise a health innovation network in reaching influencers.
  • How the solution has generated positive media coverage – at trade and national levels.
  • The importance of metrics, clinical and academic evidence.
  • Panellists include senior representatives from: the technology provider, a health innovation network, NHS leadership and HealthTech marketing specialists.
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